LLM Industry Benchmark
How visible is your brand when AI answers industry questions? We benchmark real companies across real prompts on ChatGPT, Gemini, Perplexity, and Copilot — so you can see exactly where you stand.
What is the LLM Industry Benchmark?
Large Language Models like ChatGPT, Gemini, and Perplexity are increasingly used to research products, compare providers, and make purchasing decisions. The brands that appear in these AI-generated responses capture attention, trust, and market share — often before a user ever visits a search engine.
The LLM Industry Benchmark is an ongoing research initiative by Gipfel Marketing AG. We systematically query major AI platforms with the prompts real users ask — then measure which companies get mentioned, how often, and in what context.
Methodology
Prompt Research
We identify the questions real users ask AI assistants when researching an industry — from broad discovery prompts (“best X in Switzerland”) to specific comparison queries.
Multi-Model Testing
Each prompt is run across ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. Responses are captured verbatim and time-stamped for reproducibility.
Visibility Scoring
We analyse each response for brand mentions, ranking position, sentiment, and context. Companies receive a visibility score based on frequency, prominence, and accuracy of representation.
Share of Voice
Results are aggregated into a share-of-voice ranking — showing which companies dominate AI responses in their industry and which are invisible.
Trend Tracking
Benchmarks are repeated periodically to track how AI visibility shifts over time — capturing the impact of content changes, PR activity, and competitive dynamics.
Published Insights
Key findings are published as industry reports on this page, giving companies transparent insight into where they stand in the AI visibility landscape.
Industry Reports
Select an industry below to see the latest benchmark results. New industries are added regularly.
Coming Soon
Swiss Job Portals
Which job platforms do LLMs recommend when Swiss users ask about career opportunities, job search, and recruitment?
In ProgressComing Soon
Swiss Health Insurance
How visible are Swiss health insurance providers when AI assistants answer questions about Krankenkasse, premiums, and switching providers?
PlannedComing Soon
Swiss Banking & Neobanks
Which banks and neobanks dominate AI recommendations for personal banking, investing, and financial services in Switzerland?
PlannedComing Soon
European SaaS
How do European SaaS companies compare in AI visibility when users ask about software solutions, tools, and platforms?
PlannedWant your industry benchmarked? Get in touch
Why AI Visibility Matters
of consumers now use AI assistants for product research before making a purchase decision.
brands are typically mentioned in an AI response. If you’re not one of them, your competitors are.
of companies in most industries actively optimise for AI visibility — creating a massive first-mover opportunity.
Get Your Custom Benchmark
Want a detailed benchmark for your specific industry and competitors? We create custom reports with actionable recommendations to improve your AI visibility.